About us

Advanced Mortgage Solutions (Leicester)Ltd

Why choose us?

Advanced Mortgage Solutions offers a bespoke, client-focused approach to mortgage and protection services. As a family-run, fully independent mortgage broker, our primary goal is to assist you in navigating the complexities of property purchases and safeguarding your lifestyle and income. Authorised and regulated by the Financial Conduct Authority (FCA), we have access to the entire mortgage market and are not tied to any specific lender, allowing us to provide impartial and unbiased advice tailored to your individual needs.

Our dedicated team of advisers is always available to offer guidance—24/7—whether you require advice or need assistance with a claim. We take pride in the fact that a significant portion of our business comes from referrals and returning clients, which is a testament to the trust and satisfaction we build with those we serve. In addition to initial advice, we provide ongoing mortgage reviews to ensure that your financial solutions remain aligned with your evolving circumstances.

With whole-of-market access to thousands of mortgage options, we offer expert advice on a wide range of services:

Mortgage Services:

  • Mortgage Advice, Reviews, and Lending
  • First-Time Buyers, Remortgaging, and Buy-to-Let
  • Self-Build and Commercial Mortgages

Protection Services:

  • Life Insurance and Critical Illness Cover
  • Home Insurance and Mortgage Protection
  • Income Protection

Meet the team

John Inkley - Director / Mortgage & Protection Adviser

After being in the industry for over 20 years, I have made thousands of customers happy. Out of the office, I’m either ringing bells at the local churches or Paramotoring around the world! During the weekends, when I’m not in appointments, I love to spend time in the lake district taking long walks with my family and my dog, Billie. 

JJ Inkley - Mortgage & Protection Adviser

While being 21, age has never stopped me from accomplishing any of my goals. With dedication, I studied and took my mortgage qualifications when I was 17 and have grew up around the industry from a very young age. I have been working in the company for nearly 5 years now. I enjoy my motorbike on the weekends and working hard in the week!

Joe Madden - Mortgage & Protection Adviser

I have 12 years of experience in the property industry, including 9 years working in London across Sales, Lettings, and Auctions. I am now based back home in Leicestershire, where I provide mortgage advice to anyone who needs it. Outside of work, I enjoy playing football and supporting Leicester City. When possible, I love travelling and exploring new cities and countries. I’m also currently taking Spanish lessons — though it’s not coming to me naturally!

Danielle Spikings Elliot - Mortgage & Protection Adviser

With over 10 years of experience in the financial industry, I’ve had the opportunity to work across a variety of commercial roles—building a broad and well-rounded understanding of the sector. I’m passionate about what I do, and I take pride in helping people achieve their financial goals. Outside of work, you’ll usually find me exploring the outdoors, cycling or heading off on an adventure with my kids and our dogs!
 

Tam Maisuradze - Mortgage & Protection Adviser

With over seven years’ experience in the finance industry, I hold a First Class Honours degree in Accounting & Finance and an MSc in Taxation. I specialize in providing tailored mortgage advice, guiding clients through the process with clarity and confidence, and helping them achieve their homeownership goals. Outside of work, I enjoy exploring new cultures through travel, experimenting with gourmet cooking, and challenging myself with hiking, cycling, and photography adventures.

Our Goals and Core Values

Our Goals

Our mission is to provide a fast, reliable, and personalised mortgage service designed around your individual circumstances. Whether you’re taking your first step onto the property ladder, moving home, refinancing, or simply looking for clear and trustworthy guidance, we’re dedicated to supporting you every step of the way. With a client-focused approach and a commitment to simplifying the mortgage process, we ensure you receive the clarity and confidence needed to make the right financial decisions.

Core Values

Our commitment is to deliver an exceptional mortgage experience built on trust, clarity, and genuine care for our clients. By combining industry expertise with a personal touch, we ensure you receive honest guidance, transparent communication, and a service that puts your best interests first every step of the way.We are committed to delivering the highest standard of service, and as such, we take great pride in upholding the following core values.

Reviews

We have made tens of thousands customers happy, why not check out some of our reviews?

Advanced Mortgage Solutions place picture
4.6
Based on 20 reviews
powered by Google
Claire Bennett profile pictureClaire Bennett
11:11 17 Nov 25
I had the absolute pleasure of John assisting me with my mortgage earlier this year.
John was recommended to me by the estate agent and I couldn’t have been happier with the service I received, not only was John great at finding the right Mortgage for me , his worked showed he truly cared for his clients , an all round great man!

If you’re needing a Motgage adviser look no further, you’ve just found a great one here!
Jason King profile pictureJason King
17:46 10 Nov 25
Excellent advice and always contactable
Jack F profile pictureJack F
14:05 07 Nov 25
We were referred to Advanced Mortgage Solutions by family, and we have ti say JJ has been absolutely fantastic through our mortgage process. As first time buyers he's really helped guide us through the process; he's always available and checks in on a regular basis. We really feel we've had excellent service and couldn't recommend AMS any higher - incredible value for money
Harley Sparks profile pictureHarley Sparks
12:43 29 Oct 25
JJ helped me buy my first home and made the whole process smooth and stress free. JJ is very knowledgeable and always helped in any way possible. Highly recommend!
Mitchell Rear profile pictureMitchell Rear
12:39 29 Oct 25
JJ was absolutely brilliant for us from start to finish whilst buying our first home ! He went above and beyond at every step and explained everything well for us. I wouldn’t recommend anyone else
Krishna Dhakan profile pictureKrishna Dhakan
15:15 29 Jun 25
Demet has helped us with our first mortgage and remortgage! She’s absolutely incredible, she ensures we understand everything, answers all of my silly questions and makes sure we choose the right options for us, we would recommend her time and time again!
Taryn Roberts profile pictureTaryn Roberts
19:49 09 Mar 25
Advanced mortgage solutions was 10/10, me and my partner was totally oblivious on what we needed to do in order to get are first home but JJ went above and beyond to make us feel comfortable. JJ was there for us during our whole house completion any questions we had he went out of his way to make sure they were answered. We would recommend advance mortgage solutions to anyone and all we’ve done is rave about how brilliant JJ was. Thank you again for excellent services. Taryn & Alice
J Sheikh profile pictureJ Sheikh
14:14 21 Nov 24
Choosing John for my mortgage was an excellent decision. He made the entire process smooth and straightforward for both me and my wife, even liaising with my accountant to handle all necessary paperwork. I highly recommend his services to both first-time buyers and anyone seeking mortgage assistance. I will definitely be turning to John again in the future. Thank you once again for the outstanding service!
Samuel Smith profile pictureSamuel Smith
10:37 21 Oct 24
Have dealt with both John and JJ separately over the last few years and both have provided an excellent service. They make the managing the mortgage process simple and effective. Good communication and always available to answer any questions. Won't hesitate to use again.
K Singh profile pictureK Singh
11:35 10 Oct 24
JJ at Advanced Mortgage Solutions provided a clear breakdown for a novice like myself and was open with the process. This gave me confidence and allowed JJ to compete the process with no stress on my behalf. Greatly recommended
Joanna Wilkinson profile pictureJoanna Wilkinson
14:33 15 Aug 24
Really helpful and honest advice. JJ is very patient with explaining all the ins and outs to us as complete novices without being patronising!
Kyle Fitches profile pictureKyle Fitches
16:40 31 Jul 24
John and Tracey were quick and prompt sorting my new mortgage out and pointing us in the right direction for buildings and contents cover for the new property. Asked alot of questions and got back to me very quickly. Thank you both